E-commerce conversion rates – how do yours compare?
Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce...
View ArticleForecast growth in percentage of online retail / E-commerce sales 2017 to 2023
E-commerce 2021: The latest data and forecasts for all things online retail growth It's interesting to look back at the growth of online sales and think forward to the future of this industry. As...
View ArticleeBay marketing strategy case study
A case study focusing on eBay marketing strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. In this article I'll be...
View ArticleMoving your business online? Consider your brand positioning strategy
Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company...
View ArticleWhat is customer lifecycle marketing?
Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving...
View ArticleSocial commerce 2022 trends : Tactics and tools to grow your e-commerce...
Social commerce gives brands opportunities to create seamless e-commerce experiences directly within popular social channels One of the things that has always fascinated me about social media is the...
View ArticleBenchmark E-commerce propositions using the P.R.I.C.E. Framework
Introducing P.R.I.C.E. - a tool to review differentiation and integration of E-commerce omnichannel marketing There is an enormous, and potentially bewildering, range of possibilities and options...
View ArticleWhich are the most important retail e-commerce traffic sources?
Real-world data shows the most crucial sources of traffic for e-commerce websites E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be...
View Article30 website personalization and recommendations software tools
Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website...
View ArticleA framework for creating an effective retail strategy in 2024
A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust...
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